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US – Maryland Live! goes live with GameAccount’s Simulated Gaming

GameAccount Network has signed a partnership with Maryland Live! Casino to launch a Simulated Gaming online experience for new customers and existing patrons.

Maryland Live! Casino is owned by The Cordish Company and comprises a major casino property in Hanover, Maryland, at Arundel Mills. It is expected that GameAccount Network and Maryland Live! Casino will launch a Simulated Gaming website in the second quarter of 2015 subject to suitable approvals.

Maryland Live! Casino is the leading casino property in Maryland operating approximately 4,000 machine slots and more than 180 table games, which generated $655m in gaming revenues in calendar year 2014 with a reported 58 per cent market share among Maryland’s five casinos in December 2014.

Simulated Gaming is the innovative Internet gaming service designed by GameAccount Network PLC specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website enabled with unique monetization features and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

Launching a Simulated Gaming proposition onto www.MarylandLiveCasino.com, integrated with their customer management system, will enable patrons to use their Live! Rewards Card to engage online playing recognisable US Class III casino slots translated online by GameAccount Network for casino equipment manufacturers.

Пусната в САЩ от GameAccount Network през януари 2014 г., Simulated Gaming е доказано, че осигурява приходи от интернет трафик към съществуващи уебсайтове, управлявани от наземни американски казина със среден приход на дневен активен потребител (ARPDAU) от $2.75, срещу първоначална оценка от $0.60 , което значително надвишава еквивалентните числа, отчетени от операторите на Social Casino във Facebook.

Supported by 20 months’ operating data, Simulated Gaming is now proven to drive increased visitation on-property and has delivered on average a 28 per cent uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming online.

Операторите на казино в САЩ съобщават, че до 50 процента от анкетираните посетители на казино вече са ангажирани да играят в социални казина във Facebook. Симулираните игри позволяват достъп на наземните казина в САЩ до пазара на социалните казина на стойност около 1 милиарда долара годишно в Съединените щати през 2013 г. и е доказано, че увеличават посещенията на имоти сред съществуващи покровители, реактивират изтекли покровители, връщайки ги обратно в собствеността и стимулират придобиването на нови посетители извън типичното разстояние с кола до имота

Dermot Smurfit, CEO of GameAccount Network commented:“It is a real privilege to start working directly with the casino executive team which not only pioneered the Maryland casino market in 2012, but also had the unique vision to launch a free-to-play online gaming website prior to opening their major new property at Arundel Mills. Our monetized Simulated Gaming solution represents a major logical upgrade path from free-to-play Internet gaming and is now proven to increase on-property gaming by existing patrons and generate material levels of incremental income online. We are delighted to have been chosen again as the exclusive iGaming platform provider by one of the leading management teams in the United States’ casino Industry.”

Robert Norton, President and General Manager of Maryland Live! Casino commented:“Unlike many vendors in the market, GameAccount is a specialized online gaming company with a genuine commitment to B2B who will not compete online by operating their own B2C Social Casino. The team at GameAccount has demonstrated their Regulated Gaming capability in New Jersey and the merits of Simulated Gaming. By deploying their system on-property, Maryland Live! Casino will have the opportunity to launch Simulated Gaming this Summer. In the event the landscape surrounding real money Internet and mobile gaming changes in Maryland our partnership with GameAccount Network also provides us with a strategic path to execute both options.”